Primark Presents Rita Ora: AW24
2 years ago
Primark has unveiled its latest Autumn collection in collaboration with international superstar Rita Ora, offering shoppers a timeless capsule wardrobe that’s perfect for the season. The new range, titled “Lazy Daze,” is inspired by two trends: kooky, retro ‘grandpa’ style and preppy styling.
This marks the one-year anniversary of the Primark Presents Rita Ora partnership, which has brought customers around the world stylish fashion, footwear, and accessories tailored to each season. The new collection features crisp, fresh looks that cover two capsule signature styles: grandpa core and preppy style.
The grandpa core story is heritage chic inspired by British style and incorporates a palette of warm neutrals, woody tones, highlights of forest green, and classic checks. Nostalgic, retro, and gender-neutral pieces with a comfort-first approach, traditional tailoring, corduroy trousers, textured knits, and argyle print jumpers offer the perfect layering pieces, paired with a puffer coat or a retro trench coat.
The preppy-pick-me-up pieces in the second capsule story feature a modern nod to term time. A mix of tailoring with red as its colour pop, the new grey multi-piece suiting is a hero offering, including an oversized blazer, relaxed pleat fronts trouser, a pleated miniskirt, and a tailored pinafore dress. These pieces can be styled with crisp poplin shirts and Mary Jane heels for a modern-day look with old-fashioned comfort.
Commenting on the latest collection, Rita Ora said, “Every new collection with Primark excites me more than the last. Each time we’re bringing fashion lovers a more evolved look and feel, with distinctive fashion pieces that can be tailored to suit their own personal style.”
Mary Lucas, Trading Director at Primark, added, “Since we first launched with Rita last year, each collection continues to elevate our product offering with more premium items that offer range from smart day wear to florals in spring to our stunning festival collection.”
The Primark Presents Rita Ora Autumn collection is now available in Primark at Fishergate Shopping Centre.
